Visual.ONS

Official data, new light

Shrinkflation and the changing cost of chocolate

No, you’re not imagining it – some of your favourite sweets really are shrinking. In November 2016, Toblerone chocolate bars reduced in size by about 10%, provoking outrage online. And Maltesers, M&Ms and Minstrels have gone the same way. It’s a phenomenon known as “shrinkflation” – where manufacturers reduce the package size of household goods […]